Tony Fadell Here's a Medal

In the video, they talk about how we do not notice the simplest things in life mainly because we are already used to them being in a certain area or time. For example, the stickers on the apple were a hassle when it was first introduced, however over time, people started getting used to it and accepting it for what it is. Meaning, people start noticing less in their life and getting less alert about their surroundings. However, the reason why we do not notice every little detail is because it would be exhausting.

An example about how noticing some details could make a big change is how Mary Anderson noticed that drivers had to open the windows of their vehicles to wipe the snow off their window. Though the drivers thought nothing of it, Anderson thought one step ahead and eventually, this lead to the invention of the windshield wiper.

Fadell talks about how Steve Jobs challenged them to view their own products through the eyes of the buyers, making them realise that customers have to charge the things they purchase before using, which is of course irritating to need to wait longer before being able to use it. Hence, they made it so that the product is fully charged and ready to use when opened.

We have to step back from accepting and tolerating or enjoying things and realising the missing things they require and improve them further, rather then ignoring it. We should ask more about every little detail.